The break-even point is the sales volume at which total revenue exactly equals total costs — neither profit nor loss. Understanding it tells you the minimum you must sell before your business becomes profitable.
**The formula:**
• Contribution margin per unit = Price − Variable cost per unit
• Break-even units = Fixed costs ÷ Contribution margin
• Break-even revenue = Fixed costs ÷ Contribution margin ratio
**Example:**
• Fixed costs: $10,000/month (rent, salaries, insurance)
• Variable cost per unit: $5 (materials, packaging, shipping)
• Price per unit: $15
• Contribution margin: $15 − $5 = $10 per unit
• Break-even units: $10,000 ÷ $10 = 1,000 units/month
• Break-even revenue: 1,000 × $15 = $15,000/month
**Contribution margin ratio**: $10 ÷ $15 = 66.7% — every dollar of revenue contributes 66.7 cents toward covering fixed costs before profit.
**Safety margin**: If you currently sell 1,400 units, your safety margin is 400 units (28.6%) above break-even — the cushion before you lose money.